ع Back to our work
02 · GAMES · 2026

Know it? Hit it!

A Kuwaiti trivia game for gatherings and diwaniyas. The question is on the TV, and everyone hits the answer from their own phone. We made the concept, brand, app, website and social.

Try the button ↓ it's the one from the game
hits 0
ClientTa5! · party games
SectorEntertainment and games
ServicesFeasibility · Brand · Rebrand · App · Website · Social
PlatformsWeb · iOS · Android · TV
StatusClosed beta with 50 diwaniyas · launching Jan 2027

01The challenge

The market has 5 trivia apps. Most charge per game, pass one phone around the room, and repeat questions. And the game had to fit every home and diwaniya: Kuwaiti, cheerful, and family-friendly with no music.

02What we did

STRATEGY

Concept and feasibility

We analyzed 5 competitors and their reviews, found where to stand out, and built the pricing model: a night pass, monthly and yearly plans instead of paying per game.

Competitor analysisPricingLaunch plan
BRAND

The “cheerful diwaniya” brand

The pink Ta5 button is the logo, the “sticker” style with an ink outline and hard shadow is the signature, and 12 original Kuwaiti characters are the brand's heroes.

Logo8 colors12 charactersMotion rules26-page guide
PRODUCT

The game and app

The host puts the game on the TV, and everyone scans a QR code and joins from the browser with no download. A real-time server decides who hit first to the millisecond, and a weekly question factory has a Kuwaiti editor.

FlutterReal-time server6 round typesKNET
WEB + SOCIAL

Website and social

ta5game.com and the player join page play.ta5game.com, which opens in a second even on weak diwaniya Wi-Fi, plus post templates and reel covers with the same stickers and characters.

AstroJoin pagePostsReels

03Before and after

Ta5 board before Ta5 board after BeforeAfter
Before: cold dark navy that looked like a tool.After: a gathering that makes you smile at first sight.

04In the game and on social

The question board on the TV, with the button on every player's phone
The question board on the TV, with the button on every player's phone
Ta5's heroes: 12 original Kuwaiti characters
Ta5's heroes: 12 original Kuwaiti characters
In the game and on social
In the game and on social
In the game and on social
In the game and on social
In the game and on social
In the game and on social

05In numbers

12original Kuwaiti characters
37question categories
3steps to start a game
0downloads for players
Next project · 01Spedia UNI→